Our affiliate program has been in operation since 2005. For these seven years, our affiliates brought thousands of new customers to our services.
ICDSoft was established as a hosting company more than 12 years ago with one simple goal - to offer a hosting service of the highest quality and to become an example in the industry. It was never a priority to expand rapidly, to have great number of customers, or to maximize profits. For this reason, marketing was hardly ever used. Our priority has always been to invest in hardware, technologies, and staff - matters that determine the service quality, as we believe in the concept that a good service would sell itself alone.
The great number of our happy customers proves that we managed to reach our primary goal - high-quality service - and despite the complete lack of direct advertising, we managed to maintain healthy expansion rates throughout the years. Of course, the affiliate program had contributed to our growth since 2005, and this program had been the only exception of our "no money for marketing" policy.
We believe that each business has a "critical mass" - a certain size of the company, beyond which it becomes difficult to maintain the same level of service. More customers and employees leads to the requirement for more complicated company structures and procedures, and it is usually the customer who suffers because of the scale of the provider. That's why, a part of ICDSoft's vision for the future has always been to reach a balance between the quality of the offered service and the number of active customers, and to control very carefully any further growth, ensuring that the balance is never shifted towards the latter.
The greatest asset of ICDSoft are its employees. Most people at ICDSoft work for the company for more than 7-8 years. In the hosting business and especially when it comes to hosting support, experience matters a lot. That's why if the number of our customers increases now rapidly, the number of employees will have to increase too, and most new employees would usually have less experience than our current staff. This is a simple example of how going over a certain number of customers too fast might lead to a degradation of the service level.
As of now, we are hosting over 105,000 sites. Also, through our Reseller program, our resellers continue to bring new customers to our servers. To allow our resellers to grow further, and to prevent further growth that may not allow us to keep the quality of our service, we have decided to discontinue our affiliate program as of Oct 1, 2012.
After Oct 1, 2012, we will no longer be paying affiliate commissions for bringing new customers through a site banner, text links, or through promo codes created through the affiliate panel. All accumulated commissions, even those below the payment threshold, will be paid to our affiliates. This will happen within several weeks after the program suspension date. The affiliate promo codes will continue to work, but they will display a message that the program is no longer available.
We are extremely grateful to all our affiliates who trusted us and worked with our affiliate program. However, at this point we prefer to contain our growth and to assure the highest level of our hosting services.